Custom Swag



WRITER CREDIT: 
PHOTOGRAPHER CREDIT: 

Never underestimate a group of creatives armed with 13 football fields worth of fabric. Event draping companies like The Social Spool Co. regularly materialize a bride’s wishful thinking into wedding day reality. And for these textile professionals, hanging yards upon yards of velvet, satin, chiffon, or tulle to reimagine a venue is all in a day’s work. 

“We can really mix things up with colors, patterns, and textures to fit each client’s personality,” says Caroline Rayman, who runs The Social Spool Co. alongside event planning veterans Leigh Warren, Amanda Neiring, and Jordan Lessley. Consider two of their recent weddings, both held under the clear-top tent at Lowndes Grove but with dramatically different looks. “One is crisp and tailored, and the other is more swaggy and whimsical,” she adds.

For Phoebe Frank and Colter Phillips’s garden-inspired celebration, the Social Spoolers utilized almost 1,300 yards of sage and ecru sheers woven in a crisscross pattern to add dimension and lend a feeling of timeless romance to the space. They finished the look with textural valances and drapery cuffs. While lots of draping is intended to cleverly cover the industrial aspects of a venue (think tent poles, electrical outlets, and cords), carefully designed layouts can also add to the beauty of a venue. At this late November reception, lush, overlapping curtains perfectly framed the wintery marsh views through the tent’s waterfront entrance beside the Ashley River. 

In contrast to that organic vibe, Sara Scruggs and Troy Woodward chose a sleek and formal aesthetic for their Lowndes Grove reception just a few months later. The bride wanted “a modern take on classic,” so the Spool crew hung bold, contrasting neutrals in tight bands along the tent frame to create a clean, elevated feeling. They used the same ecru sheers here but lined them with black satin and woven valances to achieve a streamlined appearance.

 For Rayman, one of the most rewarding aspects of the job is seeing the bride and groom watch their venue transform. As the couple gets ready for their big day, the tent, too, gets a glow up. From little details like custom tablecloths to big impacts such as ceiling swags and velvet backdrops, The Social Spool Co. works its magic on venues small and large. And if the mother-of-the-bride really wants custom pillows sewn from her daughter’s wedding fabric? Well, the Social Spoolers can make that happen, too.

 

Vendors (Frank & Phillips)

  • Planning & Design: Christina Baxter
  • Venue: Lowndes Grove
  • Photography: Anne Rhett Photography
  • Florals: Blossom Bay Design
  • Rentals: Emerson James, Snyder
  • Linens: Nuage Designs
  • Draping: The Social Spool Co.
  • Lighting: Technical Event Company
  • Dance Floor: Charleston Wraps
  • Stationery, Calligraphy, & Favors: Blush & Blue
  • Bridal Attire: Modern Trousseau
  • Beauty: Brianna B. Adams (hair), Cheryl Quinn (makeup)
  • Bridal Assistant: Cacky’s Bride Aid
  • Groom’s Attire: Berlin’s, Stubbs & Wootton (shoes)

Vendors (Scruggs & Woodward)

  • Planning & Design: Ellis Event Design
  • Venue: Lowndes Grove
  • Photography: Virgil Bunao
  • Florals: Petaloso 
  • Rentals: Snyder
  • Linens: BBJ La Tavola, Nuage Designs
  • Draping: The Social Spool Co.
  • Lighting: Technical Event Company
  • Bridal Attire: Sareh Nouri (gown) from Mandi Jackson Bridal
  • Beauty: Brianna B. Adams (hair), Cheryl Quinn (makeup)
  • Bridal Assistant: Cacky’s Bride Aid
  • Groom’s Attire: J. Parker LTD.
  • Boat Transportation: Charleston Classic Yachts

The Wedding Row

May 9 2019
Morning, lovelies! Boy, do we have one for you today. But before we get into all the goodness, let’s get acquainted with the stars of the show … A meet-cute at a mutual friend’s birthday...

May 8 2019
Some brides just have such a knack for talking about their Big Day that we have to let you hear their own words on the matter. So it is with Angelia, who wed her now-husband Bobby at Old Wide Awake...

May 7 2019
We’ve heard our fair share of wedding day blooper stories here at The Wedding Row, but this may be the first time we’ve heard of the bride’s wedding band falling through the cracks of a rooftop deck...

May 7 2019
Amanda got an early gift the year Zach walked into her pre-birthday celebration with a couple of their mutual friends. The two Wilmington, North Carolina, dwellers hit it off immediately, and nearly...

May 3 2019
Spring is in full swing here in the Lowcountry—in fact, it feels more like summer outside—so we’re celebrating this first Friday in May by sharing an appropriately colorful shoot. Event planning...

May 2 2019
It’s not often that we get to talk about farm life here at The Wedding Row, so we’re especially excited to share the story behind today’s engagement shoot. Emma and Blake, who live in Nebraska but...

May 1 2019
When Mike swiped right on Ryan on OkCupid, he inadvertently created their future wedding hashtag: #MikeSwipedRy. And thank goodness these two found each other, because their wedding just goes to show...

April 30 2019
Good morning, Wedding Row-ers! Pour yourself a big cup of coffee (or is it Tea-day Tuesday?) and get ready to dive into one seriously gorgeous post, if we do say so ourselves. Cayleigh Hopkins of The...