As the COVID-19 pandemic spreads, the majority of us are anxious and overwhelmed. And when you’re engulfed in worry, you often dig further and further down that hole and forget to take in the beauty...
“This is the year of the stack. Stacks can be simple, with hierarchy given to the largest card, or elaborate, creating a story through color and shape. Another trend is using patterns to write a narrative. For example, a save-the-date pattern turns into the invitation envelope liner, escort wall, and bar inlay at the wedding. It’s about creating a cohesive look from day one.”
—Janie Price, lead designer, Studio R studio-r-design.com
“Die cutting is gaining popularity. Brides love incorporating fun shapes into their stationery. We’ve seen everything from ovals to playful designs like oysters and alligators. Matchboxes have also made a comeback.”
—Bridget Graham, graphic designer, SAS-E Ink saseink.com
“I’m incorporating a lot more ink colors, especially when the invitation is letterpress printed with one, two, even three elegant hues. Hand-painted bevels or edges can also add an extra pop of color to any invitation set.”
—Émilie Dulles, owner/lead designer, Dulles Designs dullesdesigns.com
“We’re noticing two distinct trends. First, a return to tradition with ecru stationery, engraving, traditional fonts, and minimal design extras. Second, going all in on unique elements: die cutting, infusing color, and incorporating wraps and pockets for a polished presentation.”
—Sarah Reed, graphic designer, Dodeline Design dodelinedesign.com
“I’m seeing increased value on individuality. Couples are leaning into color theory, typography and calligraphy styles, patterns, and die cuts to achieve a unique, cohesive design that reflects their personalities and foreshadows the wedding aesthetic. I also love when people bring in their own artwork.”
—Katie Knowles, owner/creator, Katie Knowles Design katieknowlesdesign.com
